¿Y si una de las empresas cárnicas más importantes de España sacara una línea de productos 100% vegetales? ¿Y si la marca tuviera el propósito de proporcionar algo más a la sociedad además de sus productos? Ese fue el reto planteado sobre la mesa y esta la solución: una marca práctica, cercana e imaginativa que cree en que las tradiciones se cambian trabajando un poco todos los días y enseñando nuevos puntos de vista a los demás. Essen contribuye a que cuidar el planeta y los seres que lo habitan se convierta en un hábito, una tradición universal que pase de padres a hijos.
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What if one of the most important meat companies in Spain were to launch a line of 100% vegetable food? What if the brand had the purpose of providing something more to society besides its products? That was the challenge on the table and this was the solution: a practical, approachable and imaginative brand that believes in changing traditions by working a little every day and teaching new points of view to others. Essen contributes to making caring for the planet and its inhabitants a custom, an universal tradition that passes on from parents to children.
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What if one of the most important meat companies in Spain were to launch a line of 100% vegetable food? What if the brand had the purpose of providing something more to society besides its products? That was the challenge on the table and this was the solution: a practical, approachable and imaginative brand that believes in changing traditions by working a little every day and teaching new points of view to others. Essen contributes to making caring for the planet and its inhabitants a custom, an universal tradition that passes on from parents to children.
