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Femme Era
Project type
Branding: Visual identity and packaging
Passion project
Visual identity proposal for Lunes School's Magnet Project challenge.
Femme Era seeks to promote self-esteem and female leadership by offering, in addition to a wide range of jewelry, a safe space, a community where all types of women are welcome and celebrated.
Our proposal is an honest, somewhat controversial brand where feminist messages and direct looks to the public stand out, inviting them to challenge the status quo. A brand for women who see beauty in diversity and wish to contribute to a world where different female voices are valued and respected.
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