Kouco

What if the Coco wasn't so bad? What if all the Coco wants to do is make friends and he has never been allowed to? Kouco shows this character as an affable, fun and innocent monster. Through each chocolate bar, he makes children (and adults) see Kouco as a myth you shouldn’t be afraid of. Kouco doesn't want to eat you, he wants you to enjoy chocolate combined with fruit and make friends. That's why when you open each of the bars you'll find a different game to keep on enjoying while you eat it! With oranges from Cordoba, lemons from Malaga and strawberries from Huelva, Kouco achieves the perfect blend of sweet, bitter and sour flavours to awaken the child in all of us :)

Project type

Naming, visual identity and packaging

Passion project