Femme Era

Winning visual identity proposal for Lunes School's Magnet Project challenge.

Femme Era seeks to promote self-esteem and female leadership by offering, in addition to a wide range of jewellery, a safe space, a community where all types of women are welcome and celebrated.

Our approach is an honest and somewhat controversial yet warm and trustworthy brand where feminist messages and direct looks to the public are highlighted and invite them to challenge the status quo. A brand for women who see beauty in diversity and want to contribute to a world where different female voices are valued and respected.

Project type

Visual identity and packaging

Passion project