Essen

What would happen if one of the most important meat companies in Spain were to launch a line of 100% vegetable food? What if the brand had the purpose of providing something more to society besides its products? That was the challenge and this was the solution: a practical, approachable and imaginative brand that believes in changing traditions by working a little every day and teaching new points of view to others. Essen makes taking care of the planet and its inhabitants a tradition that’ll pass on from parents to children.

Project type

Branding: brand strategy, naming, verbal identity, visual identity, and packaging.

Passion project